Web Design
Web Design
Web Design
Oct 21, 2025
Oct 21, 2025
Oct 21, 2025
Tim Joiner
Tim Joiner
Tim Joiner
Created a clear brand presence and website that aligns messaging, audience intent, and conversion.
Overview
Brand identity and website for a coach, speaker, and thought leader. Clarified positioning and built a focused digital presence that aligns message, audience, and conversion.
The Challenge
Tim had a strong message and growing audience, but his digital presence didn’t fully reflect his authority or guide visitors clearly toward action.
The brand lacked consistency, and the website structure made it difficult for users to quickly understand who he helps, what he offers, and what to do next.
Goals
Clarify Tim’s positioning and message
Build a cohesive brand that reflects trust and confidence
Create a website structure aligned with user intent
Guide visitors toward clear next steps without friction
The Approach
I focused on clarity before complexity.
Instead of adding more content, we refined the message, simplified the structure, and aligned every section with a clear purpose.
Key considerations:
Strong positioning above the fold
Clear narrative flow from introduction → proof → action
Consistent brand elements across the experience
The Solution
A refined brand identity that reflects Tim’s voice and authority
A clean, focused website structure designed around user clarity
Clear calls to action placed at natural decision points
A responsive experience that works seamlessly across devices
The Impact
The result is a digital presence that feels confident, intentional, and aligned with Tim’s work.
Visitors can quickly understand his message, trust his expertise, and take action without confusion or distraction.
Overview
Brand identity and website for a coach, speaker, and thought leader. Clarified positioning and built a focused digital presence that aligns message, audience, and conversion.
The Challenge
Tim had a strong message and growing audience, but his digital presence didn’t fully reflect his authority or guide visitors clearly toward action.
The brand lacked consistency, and the website structure made it difficult for users to quickly understand who he helps, what he offers, and what to do next.
Goals
Clarify Tim’s positioning and message
Build a cohesive brand that reflects trust and confidence
Create a website structure aligned with user intent
Guide visitors toward clear next steps without friction
The Approach
I focused on clarity before complexity.
Instead of adding more content, we refined the message, simplified the structure, and aligned every section with a clear purpose.
Key considerations:
Strong positioning above the fold
Clear narrative flow from introduction → proof → action
Consistent brand elements across the experience
The Solution
A refined brand identity that reflects Tim’s voice and authority
A clean, focused website structure designed around user clarity
Clear calls to action placed at natural decision points
A responsive experience that works seamlessly across devices
The Impact
The result is a digital presence that feels confident, intentional, and aligned with Tim’s work.
Visitors can quickly understand his message, trust his expertise, and take action without confusion or distraction.
