App Design
App Design
App Design
Sep 8, 2025
Sep 8, 2025
Sep 8, 2025
Packflip
Packflip
Packflip
Built a cohesive brand and responsive web app that simplified user flows and supported long-term product growth.
Overview
Brand foundation and responsive web app for a growing digital product. Built a cohesive brand and scalable platform that simplifies user flows and supports long-term growth.
The Challenge
Packflip was building a web-based product that needed to feel clear, intuitive, and reliable from day one.
The challenge was creating alignment between brand, product, and user experience—while ensuring the platform could scale as features and users grew.
Without a clear system in place, there was a risk of inconsistency, friction, and confusion across the app.
Goals
Establish a clear, flexible brand foundation
Simplify user flows across the platform
Ensure the web app worked seamlessly across devices
Create a system that could scale as the product evolved
The Approach
I focused on building clarity at both the brand and product level.
Instead of treating the brand and app separately, we aligned them through a system-first approach—ensuring consistency across every screen and interaction.
Key considerations:
Clear hierarchy and structure across the app
Responsive behavior for real-world usage
A shared system to support future growth
The Solution
A cohesive brand foundation aligned with the product’s purpose
A responsive web app designed around clear user flows
A scalable system applied consistently across the platform
A flexible structure that supports future features and updates
The Impact
The final result is a platform that feels intuitive, consistent, and ready to grow.
Users can move through the app with clarity, while the underlying system allows the product to evolve without losing structure or usability.
Overview
Brand foundation and responsive web app for a growing digital product. Built a cohesive brand and scalable platform that simplifies user flows and supports long-term growth.
The Challenge
Packflip was building a web-based product that needed to feel clear, intuitive, and reliable from day one.
The challenge was creating alignment between brand, product, and user experience—while ensuring the platform could scale as features and users grew.
Without a clear system in place, there was a risk of inconsistency, friction, and confusion across the app.
Goals
Establish a clear, flexible brand foundation
Simplify user flows across the platform
Ensure the web app worked seamlessly across devices
Create a system that could scale as the product evolved
The Approach
I focused on building clarity at both the brand and product level.
Instead of treating the brand and app separately, we aligned them through a system-first approach—ensuring consistency across every screen and interaction.
Key considerations:
Clear hierarchy and structure across the app
Responsive behavior for real-world usage
A shared system to support future growth
The Solution
A cohesive brand foundation aligned with the product’s purpose
A responsive web app designed around clear user flows
A scalable system applied consistently across the platform
A flexible structure that supports future features and updates
The Impact
The final result is a platform that feels intuitive, consistent, and ready to grow.
Users can move through the app with clarity, while the underlying system allows the product to evolve without losing structure or usability.
