Landing Page
Landing Page
Landing Page
Aug 1, 2025
Aug 1, 2025
Aug 1, 2025
Josh Phegan
Josh Phegan
Josh Phegan
High-impact coaching for agents ready to lead the market and own their future.
Overview
Landing page experience for a global real estate educator and thought leader. Clarified messaging, strengthened authority, and structured the expertise to guide users toward action.
The Challenge
Josh Phegan’s audience already trusts his expertise — but the digital experience needed to reflect that authority more clearly.
The existing structure didn’t guide users efficiently, and key messages competed for attention, making it harder for visitors to understand where to go next or what action to take.
Goals
Clarify the core message and value proposition
Strengthen trust and authority through structure
Create a focused landing experience aligned with user intent
Improve flow and conversion without overloading the page
The Approach
I focused on simplifying the experience and aligning it with how Josh’s audience thinks and decides. Rather than adding more content, we refined the structure — prioritizing clarity, hierarchy, and purposeful pacing.
Key considerations:
Clear positioning above the fold
Strong narrative flow from message → proof → action
Minimal distractions to keep users focused
The Solution
A streamlined landing page structure built around clarity and intent
Refined messaging hierarchy to highlight authority and expertise
Clear calls to action placed at natural decision points
A clean, confident layout that reflects credibility and focus
The Impact
The final result is a landing experience that feels confident, intentional, and aligned with Josh’s brand. Visitors can quickly understand the value, trust the message, and move toward action without friction or confusion.
Overview
Landing page experience for a global real estate educator and thought leader. Clarified messaging, strengthened authority, and structured the expertise to guide users toward action.
The Challenge
Josh Phegan’s audience already trusts his expertise — but the digital experience needed to reflect that authority more clearly.
The existing structure didn’t guide users efficiently, and key messages competed for attention, making it harder for visitors to understand where to go next or what action to take.
Goals
Clarify the core message and value proposition
Strengthen trust and authority through structure
Create a focused landing experience aligned with user intent
Improve flow and conversion without overloading the page
The Approach
I focused on simplifying the experience and aligning it with how Josh’s audience thinks and decides. Rather than adding more content, we refined the structure — prioritizing clarity, hierarchy, and purposeful pacing.
Key considerations:
Clear positioning above the fold
Strong narrative flow from message → proof → action
Minimal distractions to keep users focused
The Solution
A streamlined landing page structure built around clarity and intent
Refined messaging hierarchy to highlight authority and expertise
Clear calls to action placed at natural decision points
A clean, confident layout that reflects credibility and focus
The Impact
The final result is a landing experience that feels confident, intentional, and aligned with Josh’s brand. Visitors can quickly understand the value, trust the message, and move toward action without friction or confusion.
